Service with a Smile: Using Video Testimonials to Stand out in the Service Sector
“Google only loves you when everyone else loves you first.” – Wendy Piersall , Author, Blogger and Artist America was once the world’s leading manufacturer , but we lost the title to China in 2010, and it seems unlikely that we’ll ever win it back. The number of people employed in manufacturing has declined steadily over the past fifty years. According to the US Department of Labor, there were roughly 18 million manufacturing jobs in the US in 1969. Now there are fewer than 13 million such jobs. Put simply, the factories that employed so many of our grandparents won’t employ nearly so many of our grandchildren. The service sector, meanwhile, is booming. The US economy boasts a whopping 128 million service jobs. That’s 4 out of every 5 jobs in America. Realtors, CPAs, doctors, lawyers, executives, recruiters, career coaches, counselors, small business owners, insurance agents, consultants—the list of service-sector jobs goes on and on. Opportunities abound, but because ther
